User guide · Modules

Analytics

The business in six views: occupancy and rate, the revenue mix, the restaurant, guests, operations and the next 30 days on the books, each with a comparison period and plain-language observations.

Purpose and who uses it

Hotel ManagerAccountantRestaurant Mgr

Reports answer what happened in one area; Analytics reads across areas and says what it means.

Analytics is the manager's view. Where Reports lists the figures of one area, Analytics puts occupancy next to rate, rooms next to the restaurant, this period next to the last, and writes a few sentences at the top about what stands out: a rise bought with discounts, a weak weekday, one booking channel doing most of the work, a month heading into the red.

Hotel Managers have full access and can export any tab. The Accountant and the Restaurant Manager read it. Nothing here changes data: it is a window on the same bookings, folios, tickets, tasks and expenses the other screens write.

Screen anatomy

Six tabs sharing one period bar; insights, figures and blocks on each.

Analytics

1
Tabs
Overview · Rooms · Restaurant · Guests · Operations · Forecast. Switching tabs keeps the period.
2
Period bar
Presets or two dates, up to a year, plus Compare with previous period. The Forecast always starts today whatever is chosen.
3
What the figures say
Up to six sentences the system derives from the figures. They only appear when the numbers justify them; an empty period says nothing.
4
Figures and blocks
The KPI strip with the change against the previous period, then charts and tables. Tables sort by any column.
6
Exports
Excel and PDF of the open tab for Analytics full access. Insights are printed as notes.

The six tabs

What each tab measures and how.

Tabs
Field	Type	Notes
Overview		Occupancy, ADR, RevPAR, TRevPAR (rooms plus restaurant per available night), total revenue, nights sold, average stay, restaurant spend per occupied night, cancelled or no-show share, booking lead time, returning guests, the next 30 nights booked. Revenue mix per week, occupancy per night, rate per week, rooms on the books, occupancy by weekday, bookings by source.
Rooms		Occupancy per night, ADR and RevPAR per week, room type performance (nights, occupancy, revenue, ADR, RevPAR), occupancy by room type and weekday, length of stay and lead time distributions, lost stays per week.
Restaurant		Sales per day, the weekday and hour heatmap, sales by outlet and by menu category, top items, average ticket per week, covers per day, takings by tender, sales by server, the voided-line rate.
Guests		New against returning per month, tiers, countries, top guests by spend, lead time by source, group against individual, receipts per stay.
Operations		Housekeeping tasks and turnaround per week, rooms readied per attendant, work orders per week and by priority, the open orders, attendance per week, stock in and out, low stock now.
Forecast		Rooms and room revenue on the books for each of the next 30 nights, arrivals and departures per day, pickup over the last 14 days, the same 30 nights last year, and the month projected: income to date plus room revenue on the books, against expenses to date plus the 30-day run-rate.

Reading the insights

Each sentence names a figure, its direction and what usually causes it.

1
Trends
A figure that moved five percent or more against the previous period is named, with whether that is good or bad for the hotel (a rise in refunds is not).
2
Patterns
Occupancy up while the rate fell points at discounting; the strongest and weakest weekday suggest where an offer helps; one source above half of bookings is a dependency worth knowing.
3
Thresholds
Cancellations above fifteen percent, voided lines above five percent, cleans over an hour, ten or more open work orders, stays under one and a half nights: each has a sentence with the usual remedy.
4
Forecast
How much of the next 30 nights is sold, when the first full night is, whether the month projects into the red, and how many expenses are still awaiting approval.

Permissions

View reads every tab; Full exports.

Analytics beside Reports: an outlet manager can read the analytics without the report builder.
Role	Analytics	Reports
Super Admin	Full	Full
Hotel Manager	Full	Full
Accountant	View	Edit
Restaurant Mgr	View	View
Receptionist	None	None

None No accessView View onlyEdit Can editFull Full access

ADR: Average daily rate: room revenue divided by nights sold.
RevPAR: Revenue per available room night: room revenue divided by sellable room nights.
TRevPAR: Total revenue per available room night: rooms plus restaurant.
On the books: Rooms held by bookings not yet cancelled, for a future night.
Pickup: Future room nights booked in a day.
Lead time: Days between the booking being made and the arrival.